Social media management

Why Social Media Influencers Are So Impactful
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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Social Media Marketing Goal-Setting: Think Big, Work Small
Social Media Marketing Goal-Setting: Think Big, Work Small Setting goals for social media is not much different than setting goals in other areas of life. Start by looking at the big picture and establish what it will take to get...
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Why Your Brand Should Use Stickers & GIFs on Instagram Stories
With one billion active monthly users, Instagram is constantly growing and evolving, and this social media platform creates new ways for users and marketers to actively engage and connect with their audiences in a deeper, more meaningful way. A popular...
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PR, Crisis & Reputation Management: An Interview with Frank Buscemi
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
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A Timeline of Social Media
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, The site...
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13 Marketing and Social Ideas for Fall
Amber leaves and cooler temperatures are normally enough of an indicator that autumn is coming, but for so many the hallmark of the season is the annual arrival of the highly anticipated PSL (pumpkin spice latte). This year, Starbucks took...
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4 Tools to Make You Look (and act) like a Content Marketing Pro
As a marketer, you know that the choices are endless with apps, programs and subscriptions to help make content and social media management easier. While there is a virtually unlimited amount of possibility when it comes to what you can...
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Video Tips to Increase Sales
Did you know that YouTube is the #2 ranking search engine? That's because video content rules! Video is a powerful medium that allows you to tell your story both visually and audibly. Let's get the camera rolling! 55% of people...
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