Public relations

PR, Crisis & Reputation Management: An Interview with Frank Buscemi
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
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11 Essential Checklist Items For Successful External Crisis Communications
There’s no doubt that we’re living in a strange time with a new crisis around every corner. It’s hard to find a person, family or business who is not impacted financially, socially, medically, or in some other way by the...
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The importance of an internship experience before diving into the world of PR
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Before you graduate, you want to make sure you can confidently look back on your time at college and know that you took every opportunity offered to you. Your course load, extra-curricular activities and volunteer work are a few of...
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Mastering AP Style
Let us begin by saying this is NOT going to happen overnight. Some of the greatest Associated Press (AP) Style gurus still look up some style rules now and then. Also, you likely won’t wake up one day gifted with...
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