The Power to Drive Brands.

Experience. Knowledge. Passion.

A full-service integrated marketing communications agency

Detroit-born, bred and based, infused with Silicon Valley talent and reach, and a global footprint through a seamless network of agency partners in more than 100 locations worldwide.

MBE Group is built on a 40-year heritage in the global transportation and mobility industry – including automotive, trucking, aftermarket, defense, aerospace, off-highway, recreational vehicles, and marine – along with the tech and consumer goods segments.

Meet Our Team

If it rolls, crawls, flies, or floats, we market it
– on both a B2B or B2C level.

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We specialize in three key areas

Our clients range from multi-billion-dollar global entities to pre-revenue startups, including:

Transportation & Mobility

TIER 1 & 2 SUPPLIERS
Our long history of work in the automotive, trucking, aftermarket, off-highway, aerospace, marine, recreational vehicles, and defense is unparalleled. If it rolls, crawls, flies, or floats, we market it – on both a B2B or B2C level. Members of our team have led communications efforts on a global scale at both the agency and corporate level for the transportation supply base.

Tech Companies

TRANSPORTATION & CONSUMER
Our experience ranges from in-vehicle technology for safety, communications, and logistics, to video game/app development, enterprise software, and V2V / V2X technology.

Consumer Goods & E-commerce Brands

B2B & B2C
MBE Group provides support for both B2B and B2C products in the consumer goods segment. We develop and execute programs for B2C e-commerce programs in the automotive aftermarket and personal mobile technology segments. Everything from market development, analysis, and targeting, to web development, ad campaign development and management, and customer service on the B2B side.

Full-service marketing and beyond

We dig deep. Your goals are our goals.

We work as your partner – not a vendor – and we provide more than the “traditional” marketing agency. Naturally, we handle foundational elements, like:

Marketing & communications strategy
Public & media relations
Social media - paid & organic
Content creation
Brand development
Video, animation & photography

Graphic design – traditional & 3-D
Email marketing
Ad campaign creation & management
Web design, development & management
Event support
Crisis management

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We operate globally

Global Reach and Experience

Our clients are in the U.S., Canada, Europe, United Kingdom, Japan, China, Taiwan, Australia, and the Middle East. And, aside from Antarctica, we have experience handling activities and events on every continent.

We’ve also handled facility openings, crisis management, merger & acquisition communications, media events, ride & drives, video shoots, product launches, and government communications in nearly 30 countries.

MBE Group has even launched entire companies on a global scale.

Global Partnerships

As part of IPREX – The Global Communication Network – MBE Group is aligned with a seamless network of more than 60 independent partner agencies with offices in more than 100 major markets around the world. We scale up in capacity, skillset, or geography quickly and when needed – with no overhead costs.

Global Events

We lead major campaigns using international events like the Beijing and Tokyo Motor Shows, Automechanika Dubai, Frankfurt and Shanghai, DSEI, and IAA Hannover, and have conducted direct customer tech days around the world. Our team is heavily involved with events large and small throughout North America.

We excel by going beyond the expected

Communcations Strategy

Identify your business goals, the market at-large, and customer targets
Develop unique strategies with the end result in mind
Accurately define your target audience
Establish a full go-to-market plan for product and company launches

Industry Relations

Our team can directly influence customer decision-making on both a B2B and B2C level, leading to new customer programs.
Customer introductions & matchmaking
Product development, market engagement & focus groups
Peer-to-peer introductions at the OEM and Tier-1 level for startups and established companies
Prepping companies for sale, IPO, acquisitions, or divestitures

Government Relations

Awareness & influencer campaigns at the state and federal level
Support for Presidential and Cabinet-level visits at client locations and global events
Direct meetings with the U.S. Department of Transportation and NHTSA, the U.S. Department of Energy and the EPA, U.S. Department of Commerce, as well as the State legislatures in Michigan, California, and others.
Capitol Hill visits with congressional and senate representatives for cause-marketing initiatives
Support for manufacturing and R&D sites
Speaking engagements with elected officials and community leaders
Direct engagement content for federal, state, and local officials in multiple countries.
Grand opening & launch events with government representatives in the U.S., Canada, Mexico, Brazil, China, Germany, France, Hungary, Czechia, Australia, Thailand, Indonesia, and India.

Ready to get rolling on your project?

Let's Talk