Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, has hired Sydney Croft as an account executive.
Croft will serve as the daily contact for key accounts, leveraging brand strategy, digital marketing, media relations, social media marketing and event coordination, based out of the company’s new headquarters in Troy, Michigan.
Croft brings a wealth of experience, including executing automaker branding initiatives at an agency. In her previous position, she played a pivotal role as a senior analytics digital consultant for automotive OEMs and dealerships, including esteemed brands like Jaguar Land Rover.
“In support of our company’s accelerating growth, I find it vital to expand our team with strategic-minded individuals who bring a wealth of experience and ideas to the group,” said Frank Buscemi, CEO, MBE Group. “Sydney’s proven ability to drive innovation and adapt to our evolving industry positions her as a valuable asset in exceeding our clients’ needs.”
Croft graduated from Oakland University with a bachelor’s degree in marketing.
For additional information, view Croft’s bio.