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How to Migrate to GA4 From Google’s Universal Analytics
by Sam Lee|03 April 2023|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
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Why Your Website User Experience is More Important Than Ever
by gmoreno|22 February 2021|Creative and design, Digital marketing, Search engine optimization, Tips & Insights
In 2020, Google announced it would adjust its algorithms to factor in user experience (UX) and user interaction (UI) design into its page-ranking evaluation. What the changes mean for the industry was a key focus during a Vitamin T. webinar,...
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SEO 103: Turn Strategy into SEO Success
by gmoreno|26 September 2018|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights
SEO (search engine optimization) is a process that will always be ongoing within your website and in our first SEO article you learned where and how to start. In our second article, you took a deeper dive into your website...
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SEO 102: Tips For Conducting an SEO Audit On Your Website
by gmoreno|25 July 2018|Digital marketing, Ecommerce, Search engine optimization, Tips & Insights
Now that you know a little bit more about Search Engine Optimization (SEO) from our first article, A Beginner's Guide to SEO, and why it is such a powerful tool for your business and your brand, it is time to...
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Beginner’s Guide to SEO: What, Why and Where
by gmoreno|19 March 2018|Digital marketing, Ecommerce, Marketing communications, Search engine optimization, Tips & Insights
In the ever-expanding digital universe, certain words generate more buzz than others. This is where the science of SEO comes into play. Search Engine Optimization is the practice of growing one's visibility online by optimizing content that appears in search...
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