Marketing communications

Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media

by gmoreno|31 August 202019 August 2021|Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows

Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...

PR, Crisis & Reputation Management: An Interview with Frank Buscemi

by gmoreno|16 July 202019 August 2021|Automotive marketing, Crisis management, Marketing communications, Public relations, Social media management, Tips & Insights

2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...

9 Steps to Captivate Viewers During Online Presentations

by gmoreno|10 June 202019 August 2021|Creative and design, Marketing communications, Remote & virtual services, Tips & Insights

In lieu of in-person events, companies have been opting to take their announcements, trainings and meetings online. Though it may seem like the pressure is off because you are unable to see all of your viewers’ reactions, delivering an effective...

11 Essential Checklist Items For Successful External Crisis Communications

by gmoreno|21 April 202019 August 2021|Crisis management, Marketing communications, Public relations, Tips & Insights

There’s no doubt that we’re living in a strange time with a new crisis around every corner. It’s hard to find a person, family or business who is not impacted financially, socially, medically, or in some other way by the...

How to Get Your Message Out When Your Event is Cancelled

by gmoreno|05 March 202019 August 2021|Automotive marketing, Crisis management, Event management, Marketing communications, Tips & Insights, Trade shows

During the last two weeks, we’ve seen major industry events on three continents postponed or cancelled due to concerns about the coronavirus (COVID-19), including the Geneva Motor Show, Auto China in Beijing, SXSW in Austin, Texas and the Game Developers...

13 Marketing and Social Ideas for Fall

by gmoreno|10 September 201919 August 2021|Marketing communications, Social media management, Tips & Insights

Amber leaves and cooler temperatures are normally enough of an indicator that autumn is coming, but for so many the hallmark of the season is the annual arrival of the highly anticipated PSL (pumpkin spice latte). This year, Starbucks took...

Exhibitor Smartphone Must-Haves

by gmoreno|18 October 201823 August 2021|Digital marketing, Event management, Marketing communications, Tips & Insights, Trade shows

Utilize these resources at your disposal to reduce stress around show time by working more efficiently. We’ve compiled a list of 6 digital tools to help maximize your trade show experience so you can focus on the business goals that...

SEO 103: Turn Strategy into SEO Success

by gmoreno|26 September 201823 August 2021|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights

SEO (search engine optimization) is a process that will always be ongoing within your website and in our first SEO article you learned where and how to start. In our second article, you took a deeper dive into your website...

4 Tools to Make You Look (and act) like a Content Marketing Pro

by gmoreno|20 August 201823 August 2021|Creative and design, Marketing communications, Social media management, Tips & Insights

As a marketer, you know that the choices are endless with apps, programs and subscriptions to help make content and social media management easier. While there is a virtually unlimited amount of possibility when it comes to what you can...

Beginner’s Guide to SEO: What, Why and Where

by gmoreno|19 March 201823 August 2021|Digital marketing, Ecommerce, Marketing communications, Search engine optimization, Tips & Insights

In the ever-expanding digital universe, certain words generate more buzz than others. This is where the science of SEO comes into play. Search Engine Optimization is the practice of growing one's visibility online by optimizing content that appears in search...