Brand & Identity

Establishing your brand identity is essential to setting the foundation for all future communications. Your brand personality needs to embody and express your brand’s attitude and values in order to resonate and connect with target audiences. Our dynamic approach develops and enhances brands by blending strategy and creativity to drive performance and solidify lasting brand recognition.

Our Services

Brand & Identity


Brand Positioning & Strategy

Who are you? What do you want to be? Who is your audience? MBE Group can help you establish the foundation of your brand by helping you set your direction for breaking into your target market.


Brand Awareness & Preference Research

MBE Group conducts brand awareness studies, focus groups, competitive and peer studies and product research to help you establish, find and reach your audience.


Brand & Market Activation

With a sound, actionable strategy, we work with your team to develop messaging, taglines, core values and mission statements and all necessary marketing collateral to get your brand into the market.


Brand Identity & Message Development

Your brand is much more than just a logo and some colors that someone may think “is cool.” MBE Group builds brands and messaging on a sound foundation, with the long-term recognition of your brand in mind and a clear understanding of market, competitive and cultural implications.


Name Creation & Logo Designs

We establish the tenets of your brand, your core values and key messages, then we conduct a thorough brand development campaign, including name and trademark vetting on a global level to ensure no surprises down the road.


Brand Standards & Usage

Brand standards set the rule of law for the use of your brand materials. MBE Group has worked with companies big and small to establish brand guidelines for all types of uses.

Related Work & Case Studies

Our Portfolio

Brand Identity, Product Launch and eCommerce
Branding & Website
CLOYESView Project
Brand Strategy
DORMANView Case Study
Product Launch

Let's Talk

Contact Us

Chat with our team about how we can support you.