Digital marketing

How to Migrate to GA4 From Google’s Universal Analytics
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
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Why Social Media Influencers Are So Impactful
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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Why Your Website User Experience is More Important Than Ever
In 2020, Google announced it would adjust its algorithms to factor in user experience (UX) and user interaction (UI) design into its page-ranking evaluation. What the changes mean for the industry was a key focus during a Vitamin T. webinar,...
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Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
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A Timeline of Social Media
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, SixDegrees.com. The site...
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Exhibitor Smartphone Must-Haves
Utilize these resources at your disposal to reduce stress around show time by working more efficiently. We’ve compiled a list of 6 digital tools to help maximize your trade show experience so you can focus on the business goals that...
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SEO 103: Turn Strategy into SEO Success
SEO (search engine optimization) is a process that will always be ongoing within your website and in our first SEO article you learned where and how to start. In our second article, you took a deeper dive into your website...
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SEO 102: Tips For Conducting an SEO Audit On Your Website
Now that you know a little bit more about Search Engine Optimization (SEO) from our first article, A Beginner's Guide to SEO, and why it is such a powerful tool for your business and your brand, it is time to...
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Beginner’s Guide to SEO: What, Why and Where
In the ever-expanding digital universe, certain words generate more buzz than others. This is where the science of SEO comes into play. Search Engine Optimization is the practice of growing one's visibility online by optimizing content that appears in search...
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