Sam Lee

MBE Group Adds Account Executive to Growing Team
by Sam Lee|17 January 2024|Press
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, has hired Bianca Shepse as an account executive. Shepse joins MBE Group after more than five years...
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How to Migrate to GA4 From Google’s Universal Analytics
by Sam Lee|03 April 2023|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
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Why Social Media Influencers Are So Impactful
by Sam Lee|23 February 2023|Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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