gmoreno

MBE Group Hires Wade Kings as Creative Director
by gmoreno|02 April 2021|Press
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, has hired Wade Kings as creative director. Kings brings over two decades of creative experience to his...
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Why Your Website User Experience is More Important Than Ever
by gmoreno|22 February 2021|Creative and design, Digital marketing, Search engine optimization, Tips & Insights
In 2020, Google announced it would adjust its algorithms to factor in user experience (UX) and user interaction (UI) design into its page-ranking evaluation. What the changes mean for the industry was a key focus during a Vitamin T. webinar,...
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Why Your Brand Should Use Stickers & GIFs on Instagram Stories
by gmoreno|09 February 2021|Social media management, Tips & Insights
With one billion active monthly users, Instagram is constantly growing and evolving, and this social media platform creates new ways for users and marketers to actively engage and connect with their audiences in a deeper, more meaningful way. A popular...
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virtual events
Virtual Events How-To Guide
by gmoreno|15 December 2020|Remote & virtual services, Tips & Insights
Over the past seven months, most people have participated in their fair share of virtual meetings, events or tradeshows, and it is safe to assume they didn’t all run smoothly. A poorly executed event can result in low attendance and...
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MBE Group Receives Automotive Communication Award for Best B2B Website, ADVICS
by gmoreno|01 December 2020|Automotive marketing, Awards, Creative and design, Press
This year, MBE Group received an Automotive Communications Award, presented by Women in Auto Care at the 2020 Virtual AAPEX (Automotive Aftermarket Product Expo) Experience. This prestigious award was given to client ADVICS for “Best B2B Website” and designed and...
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Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
by gmoreno|31 August 2020|Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
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PR, Crisis & Reputation Management: An Interview with Frank Buscemi
by gmoreno|16 July 2020|Automotive marketing, Crisis management, Marketing communications, Public relations, Social media management, Tips & Insights
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
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A Timeline of Social Media
by gmoreno|30 June 2020|Digital marketing, Social media management, Tips & Insights
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, SixDegrees.com. The site...
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9 Steps to Captivate Viewers During Online Presentations
by gmoreno|10 June 2020|Creative and design, Marketing communications, Remote & virtual services, Tips & Insights
In lieu of in-person events, companies have been opting to take their announcements, trainings and meetings online. Though it may seem like the pressure is off because you are unable to see all of your viewers’ reactions, delivering an effective...
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