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A Timeline of Social Media
by gmoreno|30 June 2020|Digital marketing, Social media management, Tips & Insights
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, SixDegrees.com. The site...
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9 Steps to Captivate Viewers During Online Presentations
by gmoreno|10 June 2020|Creative and design, Marketing communications, Remote & virtual services, Tips & Insights
In lieu of in-person events, companies have been opting to take their announcements, trainings and meetings online. Though it may seem like the pressure is off because you are unable to see all of your viewers’ reactions, delivering an effective...
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11 Essential Checklist Items For Successful External Crisis Communications
by gmoreno|21 April 2020|Crisis management, Marketing communications, Public relations, Tips & Insights
There’s no doubt that we’re living in a strange time with a new crisis around every corner. It’s hard to find a person, family or business who is not impacted financially, socially, medically, or in some other way by the...
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Healthy Work From Home Tips
by gmoreno|13 April 2020|HR, Remote & virtual services, Tips & Insights
At MBE Group, our team has always had the flexibility to work from home, so we know a thing or two about how to be most productive when office space moves from the boardroom to the living room. In the...
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Internal Communications During a Crisis
by gmoreno|23 March 2020|Crisis management, HR, Internal communications, Tips & Insights
Your employees are your greatest assets. They are the backbone of your company and are the primary representatives of your brand to the outside world. With much of the world working remotely and changes happening at an unprecedented pace, company...
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How to Get Your Message Out When Your Event is Cancelled
by gmoreno|05 March 2020|Automotive marketing, Crisis management, Event management, Marketing communications, Tips & Insights, Trade shows
During the last two weeks, we’ve seen major industry events on three continents postponed or cancelled due to concerns about the coronavirus (COVID-19), including the Geneva Motor Show, Auto China in Beijing, SXSW in Austin, Texas and the Game Developers...
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MBE Group Receives Three Automotive Communications Awards at AAPEX 2019
by gmoreno|18 November 2019|Automotive marketing, Awards, Brand & identity, Creative and design, Press
BLOOMFIELD HILLS, Mich. – Nov. 18, 2019 – Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, received three Automotive Communications Awards, presented by Women in Auto Care...
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13 Marketing and Social Ideas for Fall
by gmoreno|10 September 2019|Marketing communications, Social media management, Tips & Insights
Amber leaves and cooler temperatures are normally enough of an indicator that autumn is coming, but for so many the hallmark of the season is the annual arrival of the highly anticipated PSL (pumpkin spice latte). This year, Starbucks took...
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Marx Group and Eisbrenner Public Relations Will Merge to Form Marx Buscemi Eisbrenner Group
by gmoreno|28 March 2019|Press
Troy, Mich. – March 28, 2019 – Marx Group, a full-service marketing communications agency and Eisbrenner Public Relations, one of the leading public relations firms in the Midwest, have agreed to merge and form Marx Buscemi Eisbrenner Group, LLC. The deal will...
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How to Improve your Brand & Make an Impact
by gmoreno|20 February 2019|Brand & identity, Tips & Insights
The idea of a full-blown brand redesign can sound like a daunting and time-consuming process, only to be met with fierce resistance from upper management. However, all brands need to adapt periodically to survive, and not all changes need to...
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