Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, has hired Wade Kings as creative director.
Kings brings over two decades of creative experience to his new role, with expertise in graphic and web design, video, photography, print, copywriting and digital advertising. Throughout his career, Kings has led countless branding and company identity projects.
“Digital marketing is rapidly evolving and we work to ensure that our agency’s capabilities are evolving so that we can supply our customers with cutting edge digital services,” said Frank Buscemi, CEO, MBE Group. “As a true, full-service agency, we have worked aggressively to expand our expertise and capabilities in digital. Wade is a highly skilled and talented designer and marketing strategist with a wide range of experience that will mesh well with the digital needs of our clients.”
In Kings’ role as creative director, he is responsible for the overall supervision of the agency’s creative and digital design products and services, while managing the agency’s creative and digital teams. He will interface directly with clients, ensuring that all strategic marketing plans are interpreted into successful concepts, campaigns and materials.
Prior to joining MBE Group Kings held positions as an art director and marketing strategist in both the agency and manufacturing spaces. His experience includes researching, developing and implementing marketing strategies for companies, products and brands across all digital and print mediums.
Kings holds a bachelor’s degree in graphic design from Eastern Michigan University, is certified by the HubSpot Academy and resides in Southeast Michigan.