4 Customer Retention Strategies To Build Undeniable Brand Loyalty
To build a brand experience your existing customers will rally around, keep these customer retention strategies in mind.
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A Guide to Color Selection for Marketers, Product Managers and CEOs
Whether you are launching a new brand, new product or promoting existing products, color matters. And which colors you choose says a lot about your company, but it should also say a lot about your audience. Color decisions should be made with insights...
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How to Migrate to GA4 From Google’s Universal Analytics
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
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Why Social Media Influencers Are So Impactful
||Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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Why Your Website User Experience is More Important Than Ever
In 2020, Google announced it would adjust its algorithms to factor in user experience (UX) and user interaction (UI) design into its page-ranking evaluation. What the changes mean for the industry was a key focus during a Vitamin T. webinar,...
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Why Your Brand Should Use Stickers & GIFs on Instagram Stories
With one billion active monthly users, Instagram is constantly growing and evolving, and this social media platform creates new ways for users and marketers to actively engage and connect with their audiences in a deeper, more meaningful way. A popular...
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Virtual Events How-To Guide
Over the past seven months, most people have participated in their fair share of virtual meetings, events or tradeshows, and it is safe to assume they didn’t all run smoothly. A poorly executed event can result in low attendance and...
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PR, Crisis & Reputation Management: An Interview with Frank Buscemi
||Automotive marketing, Crisis management, Marketing communications, Public relations, Social media management, Tips & Insights
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
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A Timeline of Social Media
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, SixDegrees.com. The site...
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9 Steps to Captivate Viewers During Online Presentations
In lieu of in-person events, companies have been opting to take their announcements, trainings and meetings online. Though it may seem like the pressure is off because you are unable to see all of your viewers’ reactions, delivering an effective...
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