4 Customer Retention Strategies To Build Undeniable Brand Loyalty
To build a brand experience your existing customers will rally around, keep these customer retention strategies in mind.
continue readingThe 5 Types of CTAs to Boost Your Website Conversion Rate
Create better-performing calls to action for your website with this guide to the five main types of CTAs that businesses of all types should be using.
continue reading
Why Hire A Marketing Agency?
||Automotive marketing, Digital marketing, Event management, Marketing communications, Public relations, Trade shows
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or other trade show, for example. Or maybe you need support for your internal team to generate content for...
continue reading
How to Migrate to GA4 From Google’s Universal Analytics
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
continue reading
Why Social Media Influencers Are So Impactful
||Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
continue reading
5 Keys to Communicating Globally
This point was well taken, as many of our MBE Group clients are global entities targeting a global audience, or are part of the global supply chain. Several years ago, we handled a crisis firsthand, where a chemical production plant...
continue reading
Top Five Ways to Prepare for Trade Shows
Shows and events are back. Here are five things you need to do to get the most value out of them. After more than two years, “real” trade shows, conferences and events are making a full return. Yes, many returned...
continue reading
Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
||Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
continue reading
PR, Crisis & Reputation Management: An Interview with Frank Buscemi
||Automotive marketing, Crisis management, Marketing communications, Public relations, Social media management, Tips & Insights
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
continue reading
9 Steps to Captivate Viewers During Online Presentations
In lieu of in-person events, companies have been opting to take their announcements, trainings and meetings online. Though it may seem like the pressure is off because you are unable to see all of your viewers’ reactions, delivering an effective...
continue reading
