Digital marketing

  • Home
  • Digital marketing
A Guide to Color Selection for Marketers, Product Managers and CEOs
by Sam Lee|08 January 2025|Creative and design, Digital marketing, Tips & Insights
Whether you are launching a new brand, new product or promoting existing products, color matters. And which colors you choose says a lot about your company, but it should also say a lot about your audience. Color decisions should be made with insights...
continue reading
Why Hire A Marketing Agency?
by Sam Lee|07 November 2024|Automotive marketing, Digital marketing, Event management, Marketing communications, Public relations, Trade shows
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or other trade show, for example. Or maybe you need support for your internal team to generate content for...
continue reading
How to Migrate to GA4 From Google’s Universal Analytics
by Sam Lee|03 April 2023|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
continue reading
Why Social Media Influencers Are So Impactful
by Sam Lee|23 February 2023|Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
continue reading
Why Your Website User Experience is More Important Than Ever
by gmoreno|22 February 2021|Creative and design, Digital marketing, Search engine optimization, Tips & Insights
In 2020, Google announced it would adjust its algorithms to factor in user experience (UX) and user interaction (UI) design into its page-ranking evaluation. What the changes mean for the industry was a key focus during a Vitamin T. webinar,...
continue reading
Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
by gmoreno|31 August 2020|Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
continue reading
A Timeline of Social Media
by gmoreno|30 June 2020|Digital marketing, Social media management, Tips & Insights
Today is #WorldSocialMediaDay and we are commemorating it by looking back at how social media has shaped communication over the last two decades. In 1997, the first documented social media site made it’s way to the screen, SixDegrees.com. The site...
continue reading
Exhibitor Smartphone Must-Haves
by gmoreno|18 October 2018|Digital marketing, Event management, Marketing communications, Tips & Insights, Trade shows
Utilize these resources at your disposal to reduce stress around show time by working more efficiently. We’ve compiled a list of 6 digital tools to help maximize your trade show experience so you can focus on the business goals that...
continue reading
SEO 103: Turn Strategy into SEO Success
by gmoreno|26 September 2018|Digital marketing, Marketing communications, Search engine optimization, Tips & Insights
SEO (search engine optimization) is a process that will always be ongoing within your website and in our first SEO article you learned where and how to start. In our second article, you took a deeper dive into your website...
continue reading
SEO 102: Tips For Conducting an SEO Audit On Your Website
by gmoreno|25 July 2018|Digital marketing, Ecommerce, Search engine optimization, Tips & Insights
Now that you know a little bit more about Search Engine Optimization (SEO) from our first article, A Beginner's Guide to SEO, and why it is such a powerful tool for your business and your brand, it is time to...
continue reading