There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or the Tokyo Mobility show, for example. Or maybe you need support for your internal team to generate content for social media, PR, your website, internal communications or brand development.
At MBE Group, we’re hired to fill a lot of roles for our clients – and some of them go well beyond the traditional marketing activities. The truth is, there are a lot of situations where hiring an agency makes sense. Here are the four we see most often:
You have the need but don’t have a team. In this situation, we dig deep to understand your needs, goals – and most importantly – your audience. We work as an extension of your team to better communicate the messaging and reach the intended goals.
We develop the strategy with an omnichannel approach and ensure that all stakeholders support the wider marketing and communications strategy.
Having an internal team has its advantages but it also has limitations. When your team has more projects than they can comfortably handle, deadlines get missed, the team gets burned out, the output suffers or all the above. An agency can step in and support where needed and provide a seamless addition to your team that comes to the table with fresh ideas, years of experience and a high level of expertise.
You have a product to launch and you need to build the foundation. This is where you need an agency, and where we excel. We bring the full expertise of our entire team, as well as our global partners, to provide a full communications strategy. We hit the ground running and, in the case with our startup clients on both the B2B and B2C side, provide a significant number of services that go well beyond marketing. We connect you with potential customers, suppliers and investors. We even provide government relations, focus groups and beta testing where needed.
When your audience is on another continent, communicating with them isn’t always easy. There are cultural differences, language barriers, financial challenges and other nuanced issues that can make communication difficult. Hiring an agency with global reach is imperative in this case. MBE Group, as part of IPREX – The Global Communication Network, works regularly with its partners around the globe to provide a wide range of services, in any number of places. It allows us to seamlessly execute campaigns, messaging and even negotiate business for our clients anywhere in the world.
These are the challenges that MBE Group aims to solve. If you’re in these situations and considering an agency, we would love to talk with you personally.
