Many companies measure their social media performance by follower count and impressions. Both are easy to track and easy to report but they are disconnected from businesses’ goals. These two measurements are called vanity metrics – numbers that look impressive on paper but don’t connect meaningfully to sales. The problem with vanity metrics is that […]
According to HubSpot’s 2026 State of Marketing Report, nearly 94% of marketers plan to use AI for content creation in 2026. The percentage of marketing teams not using AI for content has dropped from 65% to 5% in two years. If you’ve used AI to create content for your company, you know the tools are […]
When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table. B2B influencer marketing is one of the fastest-growing categories in the space. It is expanding 47% year over year. […]
Connected vehicles generate up to 25 gigabytes of data per hour. Some autonomous vehicles generate closer to 19 terabytes. Where you go, when you leave, how hard you brake, who’s in the car, mobility platforms collect all of it, and most of the people generating that data have no idea. According to a 2026 study, […]
Tailor virtual events to resonate with technical, consumer and logistics audiences and turn your product reveal into a scalable growth engine Mobility is one of the most dynamic and interconnected industries in the world. The way companies launch products and gather audiences needs to reflect that. Mobility is not a single industry. It is a […]
Imagine stepping onto a stage or sitting down for an interview with confidence, knowing you have the presentation skills to engage your audience and convey your message effectively. This is where presentation and media coaching come into play, providing professionals with the tools to refine their communication techniques. Enhancing clarity in your message is a […]