According to a 2026 Capgemini Research Institute report, executives at vehicle brands and mobility providers estimate their Net Promoter Score (NPS), the standard measure of customer loyalty and satisfaction, at 14. Their customers score them an average of 2. That is the lowest NPS of any consumer-facing industry Capgemini measured, and the gap between what […]
Trade show “season” hits heavy in the fall for the auto and tech industries and runs non-stop through April, with more than 20 major events and trade shows, and dozens of other specialized ones.
Design and messaging are one part of a rebrand. How, when and to who it gets introduced is the other and is just as important. A new visual identity that appears inconsistently — on some materials but not others, on the website but not in email signatures, in new collateral but not at the trade […]
According to HubSpot’s 2026 State of Marketing Report, nearly 94% of marketers plan to use AI for content creation in 2026. The percentage of marketing teams not using AI for content has dropped from 65% to 5% in two years. If you’ve used AI to create content for your company, you know the tools are […]
When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table. B2B influencer marketing is one of the fastest-growing categories in the space. It is expanding 47% year over year. […]
Fine-tune your brand’s tone of voice with this guide. We’ll show you how to have consistent and powerful messaging that sticks in people’s heads.
To build a brand experience your existing customers will rally around, keep these customer retention strategies in mind.