Many companies measure their social media performance by follower count and impressions. Both are easy to track and easy to report but they are disconnected from businesses’ goals. These two measurements are called vanity metrics – numbers that look impressive on paper but don’t connect meaningfully to sales. The problem with vanity metrics is that […]
According to HubSpot’s 2026 State of Marketing Report, nearly 94% of marketers plan to use AI for content creation in 2026. The percentage of marketing teams not using AI for content has dropped from 65% to 5% in two years. If you’ve used AI to create content for your company, you know the tools are […]
When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table. B2B influencer marketing is one of the fastest-growing categories in the space. It is expanding 47% year over year. […]
Over the past year, there were noticeable dips in traffic across most websites, and at first glance, this raised understandable concerns. In many cases, the cause was not declining relevance or poor performance. It was AI. With the rise of AI-powered search like Google’s AI Overviews, users are increasingly getting answers directly in search results […]
You’ve likely noticed the new buzzwords that have popped up in the world of digital marketing: Answer engine optimization (AEO) Generative engine optimization (GEO) Artificial intelligence optimization (AIO) It’s left some marketers wondering: Does this mean SEO is dead? The short answer: not even close. At their core, all of these acronyms describe the same […]
Our team continues to learn more and more about the quickly evolving AI space, including how SEO and AI work together. We’re deep in a technical SEO project, combing through server logs to understand how AI bots interact with the client’s site and one key insight stood out: bots are spending a lot of time […]
When some people think an off-road enthusiast, they may imagine a narrow persona: younger, male, hard-core, always upgrading. While that’s certainly one segment, it’s not the only segment and if you’re only talking to this group, you’re missing out. We’ve worked with off-road and aftermarket brands long enough to know that assumptions don’t sell parts. […]
See how a well-executed email marketing campaign can play right into your SEO efforts, plus tips to maximize the value of email and SEO.
Ramp up your brand’s visibility on both social and in the SERPs and drive more traffic to your site with a strong SEO social media strategy.
Social signals in SEO — likes, shares, and comments — may not have a direct effect on your rankings but can still boost your SEO performance.