Design and messaging are one part of a rebrand. How, when and to who it gets introduced is the other and is just as important. A new visual identity that appears inconsistently — on some materials but not others, on the website but not in email signatures, in new collateral but not at the trade […]
Whether you are launching a new brand, new product or promoting existing products, color matters. And which colors you choose says a lot about your company, but it should also say a lot about your audience. Color decisions should be made with insights and data about your audience to objectively support why specific colors are selected. While we […]
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA or other trade show, for example. Or maybe you need support for your internal team to generate content for social media, PR, your website, internal communications or brand development. At MBE Group, we’re hired […]