When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table. B2B influencer marketing is one of the fastest-growing categories in the space. It is expanding 47% year over year. […]
Connected vehicles generate up to 25 gigabytes of data per hour. Some autonomous vehicles generate closer to 19 terabytes. Where you go, when you leave, how hard you brake, who’s in the car, mobility platforms collect all of it, and most of the people generating that data have no idea. According to a 2026 study, […]
Tailor virtual events to resonate with technical, consumer and logistics audiences and turn your product reveal into a scalable growth engine Mobility is one of the most dynamic and interconnected industries in the world. The way companies launch products and gather audiences needs to reflect that. Mobility is not a single industry. It is a […]
Imagine stepping onto a stage or sitting down for an interview with confidence, knowing you have the presentation skills to engage your audience and convey your message effectively. This is where presentation and media coaching come into play, providing professionals with the tools to refine their communication techniques. Enhancing clarity in your message is a […]
Partnership has enabled MBE Group to beta-test and internally deploy one of the most robust AI platforms availableMBE Group to serve as Preferred Licensed Reseller of the Prompts.ai platformMBE Group to provide subscription discounts, along with consultative and adoption support for new users of Prompts.ai through real-world use casesTROY, MI – (December 23, 2025) – […]
Not every trade show can be met with a big product launch but that doesn’t mean you can’t capture attention to generate leads or earn media coverage. As a full-service marketing and communications agency, MBE Group supports clients at shows across North America like CES, AAPEX, SEMA and The Battery Show, as well as at […]
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA or other trade show, for example. Or maybe you need support for your internal team to generate content for social media, PR, your website, internal communications or brand development. At MBE Group, we’re hired […]
This point was well taken, as many of our MBE Group clients are global entities targeting a global audience, or are part of the global supply chain. Several years ago, we handled a crisis firsthand, where a chemical production plant in Germany caught fire, halting production of a chemical ingredient for plastic pellets used in […]