Hailing from the Motor City, Sydney’s childhood in metro Detroit and her family’s ties to the automotive industry sparked an interest in the world of cars. Balancing a creative flair with analytical thinking, Sydney has seamlessly transitioned into her account role at MBE Group.
Before joining MBE Group, Sydney played a pivotal role as a senior analytics digital consultant for an automotive marketing agency, where she collaborated with OEMs and their dealerships to optimize digital performance. Prior to that, Sydney navigated the world of freelance social media in the fashion industry, showcasing her versatility and ability to effectively create and curate content to increase brand awareness and engagement. Equipped with a bachelor’s degree in marketing from Oakland University, she brings a well-rounded perspective to her position at MBE Group.
Outside the office, you’ll find Sydney indulging in her love for fashion, traveling, athletics and enjoying quality time with her rescue dog, Skye.