Tag: branding

Closing the Perception Gap That Compromises Mobility Brands

According to a 2026 Capgemini Research Institute report, executives at vehicle brands and mobility providers estimate their Net Promoter Score (NPS), the standard measure of customer loyalty and satisfaction, at 14. Their customers score them an average of 2. That is the lowest NPS of any consumer-facing industry Capgemini measured, and the gap between what […]

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Why a Rebrand Rollout Plan Is as Important as the New Identity

Design and messaging are one part of a rebrand. How, when and to who it gets introduced is the other and is just as important. A new visual identity that appears inconsistently — on some materials but not others, on the website but not in email signatures, in new collateral but not at the trade […]

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