MAHLE TechPRO® Diagnostic Scan Tool

Product Launch

MBE Group designed and implemented an exciting integrated marketing campaign to spread the word.

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About Project

The campaign included branding, a marketing and media plan, ad and collateral design, product demos at tradeshows, and an aggressive public relations campaign to engage the client, the industry, and the media. The MAHLE TechPRO diagnostic scan tool was launched amidst plenty of excitement at AAPEX 2014 – a news conference, a launch party, product demos by brand ambassadors and attendance by major trade media.