Your employees are your greatest assets. They are the backbone of your company and are the primary representatives of your brand to the outside world. With much of the world...
During the last two weeks, we’ve seen major industry events on three continents postponed or cancelled due to concerns about the coronavirus (COVID-19), including the Geneva Motor Show, Auto China...
Amber leaves and cooler temperatures are normally enough of an indicator that autumn is coming, but for so many the hallmark of the season is the annual arrival of the...
Troy, Mich. – March 28, 2019 – Marx Group, a full-service marketing communications agency and Eisbrenner Public Relations, one of the leading public relations firms in the Midwest, have agreed to merge...
The idea of a full-blown brand redesign can sound like a daunting and time-consuming process, only to be met with fierce resistance from upper management. However, all brands need to...
If you didn’t get to attend Frank’s lecture at AAPEXedu, you can still download the handout to ask yourself important questions about your brand positioning. The goal is to ensure...
Utilize these resources at your disposal to reduce stress around show time by working more efficiently. We’ve compiled a list of 6 digital tools to help maximize your trade show...
SEO (search engine optimization) is a process that will always be ongoing within your website and in our first SEO article you learned where and how to start. In our...
As a marketer, you know that the choices are endless with apps, programs and subscriptions to help make content and social media management easier. While there is a virtually unlimited...