The digital campaign highlights the transition away from the Walbro brand name, along with the performance advantages of the entire TI Automotive product line of fuel pumps, modules, kits and accessories. MBE Group developed the campaign, “Horsepower that Roars,” which was launched at the same time the new website was unveiled. The extensive digital ad campaign that has generated 5X more traffic to the site. Proven conversion rates through Google Ads continue to build brand awareness of the brand name transition.