CASE STUDY

Armorlite

Client

Armorlite

Services

Full Service Marketing

In early 2018, Auria (www.auriasolutions.com), global automotive supplier of acoustic, flooring, aerodynamic and other fiber-based products developed a new flooring solution for the off-road and ride-sharing vehicle market. When initial prototypes were developed, the decision was made to push the new flooring system – named Armorlite – to the Jeep off-road aftermarket.

3.3

% Bounce rate

4.27

Pages viewed per session – above industry average

28.3

% Returning visitor excellent results, given the highly specific audience in the Jeep aftermarket

47%

Of sales are from direct visitors

14045

Facebook Followers in less than one year

1487

Instagram followers in less than a year

94538

Content clicks since conception

63

% of website traffic comes directly from social

20

% of Sales are coming from social feeds

3201533

Impressions on Facebook and Instagram

1179437

Reach on Facebook and Instagram

99611

Viral Reach

103340

Engagement on Facebook and Instagram

61

% of all web visits are coming from advertising

775

Likes from Top 3 influencer posts

8

Total influencers

34

Completed post from influencers