Wade Kings

Vice President

A native Detroiter, Wade’s upbringing was immersed in the working-class, auto-driven lifestyle—surrounded by car culture and hands-on problem-solving. Whether it’s on a car or a bike, Wade knows how to turn a wrench, and he brings that same practical, roll-up-your-sleeves mindset to his role as Vice President at MBE Group, where he leads the charge in crafting compelling stories for automotive clients and beyond.

With more than 25 years in the marketing and communications industry, Wade’s experience spans far beyond execution. As a seasoned agency executive, he has played a central role in shaping overall operations, driving sales, and fueling sustained business growth. His leadership reaches across the organization—from guiding strategic direction and ensuring operational efficiency to building strong client partnerships and expanding service offerings.

Wade’s expertise covers the full spectrum of marketing, including consultation and strategic planning through to creative execution—copywriting, design (web and graphic), brand identity, 3D modeling, photography, and videography. This breadth of capability allows him to connect big-picture thinking with hands-on delivery, ensuring ideas don’t just inspire—they perform.

As a leader, Wade is deeply committed to developing people and culture. He believes leadership is about more than managing—it’s about mentoring, teaching, and encouraging teams to grow. He fosters an environment where individuals feel empowered to contribute their best work, develop their skills, and take pride in what they create. His leadership style blends inspiration, accountability, and respect for the unique talents each team member brings.

Equally, Wade serves as a trusted client partner, using his industry knowledge and strategic perspective to nurture long-term relationships and deliver meaningful results.

Outside the office, you’ll still find him in his element—wrenching on a bike or car, or building something in the workshop. If you want to talk about modding your ride, cool cars, or tackling a new project, Wade’s always up for the conversation.