Taiwan Excellence PR Program

Public Relations

The Taiwan External Trade Development Council (TAITRA) sought an agency partner to coordinate and manage a public relations program for the promotion of Taiwan Excellence at the 2019 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nevada. The annual Taiwan Excellence Awards represent the highest achievement awarded to Taiwanese products and are given to companies that bring revolutionary and high-quality innovations to market.

About Project

MBE Group worked with TAITRA to plan and execute a news conference and one-on-one media interviews with influential media from the automotive aftermarket. The public relations program and news conference were designed to introduce Taiwanese companies to U.S. media in order to increase awareness of Taiwanese automotive products amongst the entire U.S. automotive aftermarket. MBE Group facilitated video and photography services on site at AAPEX to document the news conference and capture highlight photos and video of the Taiwan Excellence booth. The public relations program generated over 747 media pickups and 2 one-on-one media interviews.