Liquid Wrench

Product Launch Support

Throughout 2017, MBE Group supported the launch of the new LIQUID WRENCH® Pro Penetrant and Lubricant, powered by FlashSight™ Technology.

About Project

Through aggressive media outreach to trade publications in the automotive aftermarket, work truck, building/construction, agriculture and recreational vehicle markets, MBE Group was able to secure media placements across the county resulting in more than 14 million impressions throughout the course of the campaign. Our team also garnered 96 media pickups (without using a wire service).

MBE Group worked in conjunction with a national retail advertising program developed by Theory House, the Charlotte, N.C.-based advertising agency of record for RSC Chemical Solutions, parent company of LIQUID WRENCH. The product won the ’best new packaging’ award at AAPEX 2017.