ADVICS Branding & Website
Branding, Web Design
MBE Group had the opportunity to work with ADVICS to develop a new branding and advertising campaign that focused on telling the story of how ADVICS’ products are designed to support the safety and comfort of customers through their journeys behind the wheel. MBE Group was also tasked with redesigning the ADVICS North America website so that it offered a consistently positive customer experience and reflected the revitalized brand.
MBE Group developed a clean and modernized campaign, that reflects the company’s focus on technology, for the ADVICS brand materials and ads. The ADVICS aftermarket website was redesigned to increase user engagement and better communicate with customers, technicians and shop owners. The website now features intuitive navigation for both mobile and desktop use, a custom online catalog and parts lookup tool and individual product pages.