Brand & Identity

Who are you? What do you want to be? Who is your audience? MBE Group can help you establish the foundation of your brand by helping you set your direction for breaking into your target market.

MBE Group conducts brand awareness studies, focus groups, competitive and peer studies and product research to help you establish, find and reach your audience.

With a sound, actionable strategy, we work with your team to develop messaging, taglines, core values and mission statements and all necessary marketing collateral to get your brand into the market.

Your brand is much more than just a logo and some colors that someone may think “is cool.” MBE Group builds brands and messaging on a sound foundation, with the long-term recognition of your brand in mind and a clear understanding of market, competitive and cultural implications.

We establish the tenets of your brand, your core values and key messages, then we conduct a thorough brand development campaign, including name and trademark vetting on a global level to ensure no surprises down the road.

Brand standards set the rule of law for the use of your brand materials. MBE Group has worked with companies big and small to establish brand guidelines for all types of uses.