Category: AI

How to Find AI Bot Traffic in GA4 and Use It for Smarter Insights

Over the past year, there were noticeable dips in traffic across most websites, and at first glance, this raised understandable concerns. In many cases, the cause was not declining relevance or poor performance. It was AI. With the rise of AI-powered search like Google’s AI Overviews, users are increasingly getting answers directly in search results […]

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MBE Group Partners with Prompts.AI to Support Development & Launch of Full AI Command Center

Partnership has enabled MBE Group to beta-test and internally deploy one of the most robust AI platforms availableMBE Group to serve as Preferred Licensed Reseller of the Prompts.ai platformMBE Group to provide subscription discounts, along with consultative and adoption support for new users of Prompts.ai through real-world use casesTROY, MI – (December 23, 2025) – […]

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The Future of Search: How Quality Content Powers SEO & AI Discoverability

You’ve likely noticed the new buzzwords that have popped up in the world of digital marketing: Answer engine optimization (AEO) Generative engine optimization (GEO) Artificial intelligence optimization (AIO) It’s left some marketers wondering: Does this mean SEO is dead? The short answer: not even close. At their core, all of these acronyms describe the same […]

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