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Our Blog

Shift into growth mode with these helpful insights.

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The Smartest Ways to Use AI in Content Marketing

AI in content marketing can strengthen your outreach efforts like nothing else — but doing it right means it’s a joint effort with humans.

B2B vs B2C Content Marketing: How to Do Both Without Losing Your Mind

Here’s the main difference between B2B vs B2C content marketing and how to win at both strategies without burning out your team.

AI Overview Impact on SEO: How to Thrive Amidst Google's Update

Take it from an SEO agency — here’s a guide to AI Overview’s impact on SEO and how you can create content that makes it into the Overview.

The New Rules for B2C Content Marketing (and Data Is a Must)

B2C content marketing needs an entirely different approach from B2B — use these five rules to stand out with interesting, engaging content.

SEO and PPC: The Digital Marketing Power Couple

SEO and PPC aren’t opposites but potential allies in the eternal battle for clicks — together, they amplify your content marketing efforts.

The Truth About Domain Rating vs. Domain Authority (and How to Use Them)

Discover the differences between DA and DR and get ideas on how to improve your website authority and start earning high-quality backlinks.

Build an SEO Funnel That’s a Traffic-Driving Machine

Discover what the SEO funnel is and why you need one. We’ll break down each stage and show you how to optimize your content for max impact.

MBE Group Acquires Chicago-based Growth Machine Agency

Troy, Mich. – January 29, 2025 – Marx Buscemi Eisbrenner Group (MBE Group), a full-service global marketing communications agency highly focused in the transportation, mobility, tech, and consumer goods industries, announced that, effective January 16, 2025, it has acquired 100%…

Technical SEO Audit Checklist: 7 Steps to Fixing Website Issues

Get ready to rank! Complete these seven technical SEO audit checklist items to quickly find and fix most major website performance issues.

SERP Analysis Secrets: Crack the Code to Google Greatness

We’ll explain how the evolving Google SERP rules are changing the game and share the best SERP analysis tips to help you rank like a pro.

SEO Reporting: How to Turn Data Into Better Rankings

In this guide to measuring and proving organic search success, you’ll get a comprehensive framework for SEO reporting and tracking.

SEO Trends 2025: Thriving in the Age of AI and Algorithms

Following these six SEO trends for 2025 will help you dominate the SERPs amidst the uncertainty of AI overviews and ever-changing algorithms.

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ABOUT MBE GROUP

With 40+ years in mobility, tech and consumer goods, we build brands and solve tough challenges through smarter strategies, seamless design and solutions that scale.

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    Office

    1441 West Long Lake Rd.
    Suite 330
    Troy, MI 48098

    Do you have a project you need support with?
    Let's chat.

    Get In Touch

    ABOUT MBE GROUP

    With 40+ years in mobility, tech and consumer goods, we build brands and solve tough challenges through smarter strategies, seamless design and solutions that scale.

    SUBSCRIBE TO E-NEWSLETTER

      Built with Kit

      DETROIT HQ

      1441 West Long Lake Rd.
      Suite 330
      Troy, MI 48098

      Copyright ©2026 MBE Group. All rights reserved.

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      Copyright ©2026 MBE Group.
      All rights reserved.
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