According to a 2026 Capgemini Research Institute report, executives at vehicle brands and mobility providers estimate their Net Promoter Score (NPS), the standard measure of customer loyalty and satisfaction, at 14. Their customers score them an average of 2. That…
Design and messaging are one part of a rebrand. How, when and to who it gets introduced is the other and is just as important. A new visual identity that appears inconsistently — on some materials but not others, on…
According to HubSpot’s 2026 State of Marketing Report, nearly 94% of marketers plan to use AI for content creation in 2026. The percentage of marketing teams not using AI for content has dropped from 65% to 5% in two years.…
When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table. B2B influencer marketing is…
