TI Automotive: Modern Web Redesign for a Performance Automotive Brand
Industry
Services
As part of a full corporate rebrand, MBE Group redesigned TI Automotive’s website to elevate the brand experience and modernize how customers search for products. By focusing on UX, product clarity and intuitive navigation, we built a digital experience that reflects where the brand is headed.
Highlight 1
Developed a Fuel Pump Finder:
Guides users to the right product with clear filters and comparison features.
Highlight 2
Reorganized product architecture:
Redesigned the site for better clarity and future scalability.
Overview
As part of a comprehensive corporate rebrand, we transformed the client’s website to align with their updated identity and improve the user journey from homepage to product selection. The goal was to create a smooth user experience that supports both new customers and returning enthusiasts alike.
The Problem:
Drive Part Searches & Increase Conversions
The previous site made product discovery a challenge. Users struggled to understand the differences between models, compare options or locate the fuel pump that matched their specific build. We needed to evolve the site to ultimately reduce the number of customer questions and make finding the part a smoother process.
The Strategy:
Build a Custom Tool
Custom Fuel Pump Finder
We built a dedicated tool that lets users filter results based on their specific needs—application, performance level, specs and more. This transformed a complex decision into a simple, guided experience.
UX Strategy & Product Architecture
We reorganized product categories, introduced clear naming conventions and streamlined navigation pathways. The result is a site that’s intuitive from the first click and reduces cognitive load during product evaluation.
Modern Design System
The refreshed site brings the new brand identity to life through updated colors, typography, page structure and imagery. It also serves as a flexible framework for future product expansions.
The Results:
A Personalized Touch
The redesigned website now delivers a clean, intuitive and highly functional experience. Aftermarket customers can quickly find and compare product options, while the modern visual system strengthens the brand’s presence across the entire site.
Improve the Experience:
Help Customers Make Faster, More Confident Decisions
We work on websites all the time and it's about so much more than just design. We deliver user experiences that drive discovery, support decision-making and lift conversions.
If you’re ready to upgrade how customers interact with your products, our team can help you build a digital experience that drives real results. Schedule a chat with our team today.