AccuAir Relaunch: Reviving a Beloved Brand with 3D Creativity
Industry
Services
Highlight 1
Build a bold visual identity
using custom 3D-rendered components to reengage a passionate audience.
Highlight 2
Revive a shuttered automotive brand to a demanding enthusiast audience
The Challenge:
Create Product Imagery
When AccuAir, a respected name in air suspension systems, was acquired by Arnott, the AccuAir brand was little more than a logo and a legacy. The previous owners had shuttered the business, leaving behind minimal assets and no product photography.
Our team was tasked to relaunch a beloved brand to a demanding enthusiast audience with almost nothing to work with.
Without the budget for a photoshoot, the odds were stacked against a visually compelling relaunch. But imagery was essential to connect with AccuAir’s community of car enthusiasts, an audience that values authenticity, craftsmanship and street credibility above all else.
The Strategy:
Build a Story with Visual Assets
With no visual foundation to build on, MBE Group turned to innovation. The team developed a full suite of 3D-rendered product components to represent AccuAir’s air suspension systems in rich, realistic detail. These renders became the foundation for all visuals for the relaunch.
Each product image was carefully composited with stock photography to create scenes that felt real, gritty and true to the revived brand’s identity. These visuals became storytelling tools, connecting the brand’s legacy with its next chapter.
This audience-first approach ensured that every visual told the story of precision engineering and the performance that AccuAir represents, while reestablishing its connection with a community that prizes authenticity.
The client offered full creative freedom, trusting MBE Group’s team to bring the vision to life. The results spoke for themselves: the client loved the imagery, and it became a key driver in relaunching the brand.
The Results:
Visual Distinction that Stands Out
The visuals helped reestablish trust with a discerning enthusiast market and told a compelling story about AccuAir’s commitment to quality and authenticity by proving that great storytelling drives brand credibility as much as engineering does.
The impact of the relaunch went far beyond the initial campaign. Years later, AccuAir still uses MBE Group’s original 3D-rendered images, even after building a robust library of photography.
By blending creativity, technical skill and audience insight, MBE Group helped turn a nearly forgotten brand into a thriving presence once again.
The AccuAir relaunch remains a standout example of how strategic creativity can revive a brand, even when resources are limited and how authenticity always resonates with true fans.
Need New Imagery:
See what’s possible
If your brand needs to launch, relaunch or modernize its product visuals but lacks the assets, budget or time for a full photoshoot, you don’t have to sacrifice impact. Our team rebuilt AccuAir’s visual identity from scratch using custom 3D renders and strategic compositing and those images still anchor their brand years later.
At MBE Group, we help brands stand out by creating audience-driven visual solutions that build credibility, even when resources are limited. If you’re ready to elevate your product imagery and meet your audience’s expectations, let’s talk about what we can build for you. Get in touch.