ADVICS: Turning Technician Pain Points Into a High-Engagement Content Series
Industry
Services
We partnered with an automotive aftermarket client to evolve their Tech Tip library into a more engaging format. Using audience insights, we created a “for techs, by techs” video series that addressed real installation challenges and delivered measurable engagement.
Highlight 1
Full creative execution of 4 tech tips videos that became top-viewed assets in the library.
Highlight 2
Scale the client’s technical content ecosystem by delivering the type of instructional content their audience actively wants to engage with.
Overview
Our client, a trusted aftermarket parts supplier, has always understood the value of giving technicians reliable, easy-to-understand information. Techs rely on clear, accessible education to save time in the bay, avoid comebacks and stay current with evolving vehicle technology.
So, we developed a strategy to transform their most in-demand topics into a video series that felt authentic to how technicians work, focusing on direct and real installation challenges.
The Problem:
Create Content the Way People Want to Learn
After years of successful collaboration, we had built strong brand recognition in the market and developed a robust technical library designed to support technicians in the bay.
Their written Tech Tips consistently performed well, but ADVICS needed a more engaging way to reach their core audience of technicians and shop owners. We knew this meant that expanding their video library was key to driving more traffic to their site and generating more views.
After working closely with their product line and audience, we understood how techs searched for help, what slowed them down on the job and which Tech Tips consistently drew the highest engagement. We knew the opportunity wasn’t simply “make some videos,” but to create content that reflected the way techs actually want to learn.
The challenge was to create a more dynamic video format that addressed real pain points and captured attention in a crowded digital space.
The Strategy:
User-Centered Content Strategy & Execution
We led strategy, creative development and full video production for a short-form instructional video series. To ensure the content hit the mark, we approached the work from the technician’s perspective first. We identified the topics and product categories that mattered most to techs and built scripts around the installation insights they told us they needed.
Audience-Driven Strategy
We pursued a “for techs, by techs” direction. This meant:
- Creating content that felt authentic in the bay
- Prioritizing clarity and real-world scenarios
- Positioning ADVICS products within the context of hands-on guidance, not marketing copy
This audience-first approach was unique because it connected years of accumulated insight with a modern, more engaging format.
Creative + Production Execution
We managed every part of the creative process, including:
- Scriptwriting based on audience pain points
- Preproduction planning and creative direction
- On-site video shoot management
- Coordination with the client and their selected technicians
- Complete oversight from concept to final deliverables
The client stayed involved at key proofing stages and helped coordinate the techs featured in the series, allowing us to streamline production while keeping the content technically accurate.
The Results:
Expanded & Watched Content Series
The new video series gave the client a highly engaging extension of their technical library with content that resonated immediately with their core users.
With full creative and production ownership, we delivered some of the most viewed assets in their tech library and drove significant website traffic. The result: educational content that resonates because it speaks directly to the way technicians learn and solve problems.
The client’s response was overwhelmingly positive, noting how effectively the videos connected with technicians and elevated their resource offerings.
Our team is proud of how closely the outcome aligned with the initial vision: content that educates, supports and respects the technician audience. The result was a series that not only delivered traffic and engagement but also strengthened ADVICS’ position as a trusted, technician-first brand.
High-Engagement Content:
Could You Use More Video?
If your content relies heavily on written assets, imagine what you could unlock by adding video that speaks directly to your audience’s daily challenges. Videos don’t just increase engagement, they strengthen SEO, improve GEO discoverability and drive more qualified traffic to your website.
What could your team accomplish with video content built from real audience insight, supported by strategic planning and full creative execution?
If you’re ready to expand your content ecosystem and reach the people who rely on your expertise, we’re here to help you get started. Get in touch with our team today.