Trade show “season” hits heavy in the fall for the auto and tech industries and runs non-stop through April, with more than 20 major events and trade shows, and dozens of other specialized ones.

Your marketing and PR teams are likely in the thick of it right now, prepping for shows like AAPEX, SEMA, the Los Angeles Auto Show, one of the American Trucking Association events, or maybe, you’re trying to stay ahead of the game for CES. Starting early helps maximize the impact and return on these shows and enables more touchpoints with your audience. But if you’re scrambling, or you just finished up at Automechanika Frankfurt, or the Paris Motor Show, and you think you’ve missed your window of opportunity: you haven’t. There are many activities that pay dividends after the show has closed.

No matter where you are in the process, here are four keys to making trade show season a successful one:

  1. For each show, ask: “Why are we here?” It sounds simple, but after 30 years of working trade shows, we’re still surprised by how many people skip this question. Answering this question sets the entire foundation and expectations for your efforts at the show. You cannot measure ROI if you cannot identify the return you expect. Whether your goal is to sell products, build market awareness, launch a new brand, strengthen industry relationships, or something else, define the “why” first. Then, build your audience, marketing activities, and ROI around that goal.
  1. Work from an “audience-first” perspective. Contrary to internal belief, your customer doesn’t care about your company as much as you do. This is why your marketing strategy must show how your product, company, or service helps them. Target your audience beyond your booth by continuously, consistently, and clearly engaging through multiple channels – direct marketing, PR, social media, blogs, eblasts, and ad programs. Reach out before, during and after the show. Tailor every touchpoint from the booth layout to the communications tactics, with the target audience in mind.
  1. Message clearly. Trade shows are chaotic. Cut through the clutter by getting to the point quickly. Make it easy for your booth visitors to remember what they saw. Avoid jargon. Clearly state who you are, why you’re there, why you matter and who should care. Clarity beats clever every time.
  1. Continue the momentum. The show itself is only a small part of the equation. Your outreach should begin 45-60 days in advance of the larger events and around 30 days in advance of the smaller, more segment-focused events and should consist of dedicated follow-up efforts. After the show be sure to reengage with booth visitors with eblasts, social media, 1:1 emails, and relevant information.

Each year, the MBE Group team manages client marketing for more than 30 shows and events around the world. Effective trade show marketing requires both disciplined strategy and creative execution. For more than 40 years, we have helped brands in transportation, technology, and consumer goods plan and execute successful events. If your team is deep into show season and needs experienced support before, during, or after an event, let’s talk.

Design and messaging are one part of a rebrand. How, when and to who it gets introduced is the other and is just as important. A new visual identity that appears inconsistently — on some materials but not others, on the website but not in email signatures, in new collateral but not at the trade show booth — creates confusion and dilutes the impact of the new identity.

What To Consider First

Before the design work begins, there are strategic questions to answer that will shape every decision that follows. Having those answers upfront can also save significant time, money and friction later.

  • What specifically has changed about the business, the market or the audience that makes a rebrand necessary now?
  • Who are the key stakeholders whose buy-in is required for the rebrand to succeed internally, and when and how will they be brought into the process?
  • What does the current brand communicate, and what does the new brand need to communicate differently?
  • How will success be measured in terms of market perception, employee alignment and business outcomes?
  • What is the realistic timeline, including both the design phase and the full rollout, and does the organization have the internal resources to support it?

What To Include in Your Rebrand Rollout Plan

Timing and sequencing: Who hears about it first, in what order and on what timeline.

Internal preparation: Making sure employees understand the change, why it happened and how to represent the new brand correctly before it goes public.

Asset management: A complete inventory of every place the old brand lives and a plan for updating each one, prioritized by visibility and impact.

Communications: What gets said to employees, customers, partners and the market, through which channels and by whom.

Brand education: Guidelines, templates and training that give the people who use the brand daily the tools to apply it correctly and consistently.

Launch moment: How the new identity is introduced publicly, whether that’s a formal announcement, a press release or a social media campaign.

Governance: Who is responsible for maintaining brand consistency going forward and what the process is for approving new applications of the brand.

A rebrand is one of the more significant investments a company can make in how it presents itself to the world. Done well, a rebrand clarifies what it stands for and gives everyone inside and outside the organization a more accurate picture of who it is.

Many companies measure their social media performance by follower count and impressions. Both are easy to track and easy to report but they are disconnected from businesses’ goals.

These two measurements are called vanity metrics – numbers that look impressive on paper but don’t connect meaningfully to sales. The problem with vanity metrics is that they create a false sense of progress. A post can generate thousands of impressions from people who will never make a purchase. A follower count can grow steadily while the content produces no qualified leads or sales. According to Sprout Social’s 2025 research, engagement rates are now three times more important than follower counts when evaluating whether social media is working.

What to Measure Instead

The metrics worth tracking are the ones that get your company closer to actual business outcomes. That looks different depending on your goals, but a useful framework is to ask one question about every metric you report: did this move someone closer to a decision?

For B2B companies, the metrics that tend to answer that question most reliably include:

  • Engagement quality: Comments and shares carry significantly more weight than likes. A share means someone attached their name and reputation to your content.
  • Profile visits and website click-throughs: These indicate that someone saw your content and wanted to know more. (For a B2B that sells through distributors, unless there is a certain action you want people to take when they come to your website, such as to fill out a form to resell your products, website click-throughs will not be an important metric.)
  • Follower growth rate: Not total followers, but whether the right people are finding you consistently over time. In B2B, the right followers are the people with the job titles, company types and buying authority that match your target customer profile. Remember that 10 new followers a month who are all decision-makers in your target market is more valuable than 500 new followers with no decision-making power.
  • Content saves: A save signals that someone found the content valuable enough to return to.
  • Inbound inquiries attributed to social: This is the most direct line between social media activity and sales.

A caveat to keep in mind: According to Nielsen Norman Group’s research on participation inequality, 90% of social media users are silent scrollers. They read, absorb and move on without ever interacting with a post. In the automotive aftermarket specifically, a shop owner who found the product information they needed and then contacted their distributor to place an order generated real business value from your content without ever liking or commenting on it.

Low engagement numbers don’t always mean the content didn’t work. The more useful question is whether you had a clear goal for the content in the first place and the right tracking in place to know if it was met.

According to HubSpot’s 2026 State of Marketing Report, nearly 94% of marketers plan to use AI for content creation in 2026. The percentage of marketing teams not using AI for content has dropped from 65% to 5% in two years. If you’ve used AI to create content for your company, you know the tools are fast, the output is usually competent (always fact check because AI can hallucinate!) and the efficiency gains are impressive. The problem is that generative AI is trained on the average of the internet, which means its default output sounds like everyone else’s content.

In a 2026 survey from Clutch, 55% of consumers view a brand less favorably if they can tell that AI produced the content, and 93% say it matters that a brand’s communications feel like they came from a real person versus a machine.

This is why it’s imperative to invest in your brand voice before using AI to create content for your company. Consistent brand presentation is associated with revenue increases of 23 to 33%, according to a survey updated in 2025. And yet only about 30% of companies actively apply their brand guidelines in day-to-day content production.

What To Include in a Brand Voice Brief

A brand voice brief does not need to be long, but it does need to be specific. Be sure to include:

  • Words and phrases you use regularly: The language your brand uses because it reflects something true about who you are.
  • Words and phrases you never use: Corporate filler, overused industry jargon, anything that could have been written by anyone.
  • Tone descriptors with examples: Don’t just think “professional and warm,” but instead describe what professional and warm actually looks like in a sentence.
  • Positive examples: Two or three pieces of content your team has already produced that were completely on brand.
  • Negative examples: Content from anywhere that represents the tone you are actively working against.
  • Things your brand would never say: Positions, framings or language choices that are off-limits regardless of context.

That last item matters more than most teams realize. AI will write confidently in directions your brand should never go unless you have told it not to. Creating these guardrails will keep the AI from steering off course.

How To Put Your Brand Voice Brief To Work

Once the brief exists, put it at the top of every AI prompt your team writes. Don’t summarize it; include the entire brief. The more specific the context you give, the less editing the output requires. Teams that publish AI content without this foundation see engagement rates roughly 40% lower than human-created content, according to internal testing published by AI CMO in 2026.

AI output improves every time a human edits it thoughtfully. Every sentence rewritten and every word swapped out for something more on brand is a signal that improves future output. And the brief itself should be a living document, revisited at least annually, or whenever the brand goes through a significant shift in positioning, audience or leadership.

When people hear “influencer marketing,” they often picture consumer brands and social media celebrities. That association has made a lot of B2B companies dismissive of the concept, which has left a meaningful opportunity on the table.

B2B influencer marketing is one of the fastest-growing categories in the space. It is expanding 47% year over year. And unlike its consumer counterpart, it does not rely on follower counts or viral reach. It relies on credibility, and for companies in the mobility industry, credibility is crucial.

What B2B Influence Actually Looks Like

In this industry, influencers are not lifestyle creators. It’s the fleet manager who has spent 25 years in trucking and now has 12,000 LinkedIn followers who trust what he says about technology adoption. It’s the auto repair tech that shows his expertise in OE and aftermarket product knowledge and installation tips to the 100,000 techs that follow him on YouTube. It’s the aerospace engineer who writes a newsletter that 8,000 people in the defense supply chain read every other week. It’s the industry analyst whose coverage shapes how procurement decisions get made at major OEMs.

These people are not hard to find. But companies need to think deliberately about how to build relationships with them before a product launch, a regulatory hearing or a reputation challenge creates an urgency to forge those relationships quickly.

The Data Behind It

According to the 2025 B2B Influencer Marketing Report, 87% of B2B buyers give more credence to content featuring industry experts they trust. 99% of B2B marketing teams using an always-on approach to influencer engagement rate their programs as effective. Teams not using an always-on approach are 17 times more likely to report that their program is ineffective.

That last number is significant. The companies seeing results from B2B influence are the ones treating it as a sustained relationship program versus a campaign. They are consistently engaging with the voices that matter in their space as opposed to only when they have something to promote.

A Practical Starting Point

Identify five people in your industry whose opinions shape how others think about the problems your company solves. They do not always need large audiences. They need credibility with the right people. Then figure out how to be genuinely useful to them: share their content, invite them to events, ask for their perspective on something your company is working on.

That’s the beginning of an influencer strategy in B2B. It looks a lot more like relationship building than it looks like marketing, which is exactly why it works.

Connected vehicles generate up to 25 gigabytes of data per hour. Some autonomous vehicles generate closer to 19 terabytes. Where you go, when you leave, how hard you brake, who's in the car, mobility platforms collect all of it, and most of the people generating that data have no idea.

According to a 2026 study, 82% of connected car drivers are unaware of the extent of data their vehicle collects. That number should give every technology company operating in the mobility space something to think about, not just from a legal standpoint, but from a brand one as well.

This Stopped Being a Compliance Issue a While Ago

The regulatory picture is getting more complex by the quarter. California's Privacy Protection Agency has had connected vehicle data practices under formal review since 2023. Sixteen states now have opt-out requirements on the books, with three more implementing theirs this year. In Australia, a 2026 privacy investigation was triggered specifically by connected vehicles collecting data well beyond what's needed for vehicle operation, with potential penalties reaching $50 million for the most serious violations.

While the legal teams are busy, communications teams, in most cases, aren’t keeping up.

By approaching data privacy as a brand issue, companies have an opportunity to build trust proactively.

Consumers Are Paying Attention, and Some Are Voting With Their Wallets

The 2025 Connected Car Study found that consumer willingness to pay for connected services dropped from 86% to 68% in a single year. That's a significant shift, and the primary driver was privacy concern. A separate RunSafe Security survey found that 79% of connected car owners now prioritize protection from cyberattack.

About 90% of new cars collect detailed driving data, some of which gets sold to third parties, including insurance companies. Ford, Honda, GM and others have been documented receiving payments from data brokers for this information. McKinsey projects the connected car data monetization market will be worth up to $750 billion by 2030.

That's a significant business opportunity sitting directly on top of a significant trust problem. How companies navigate that tension, and communicate about it, will matter even more as the market matures.

What the Companies Getting This Right Are Doing Differently

Only 42% of automotive OEMs have a chief privacy officer. The median industry privacy user experience score is 1.7 out of 5.0, with only five brands scoring above 3.0. Those numbers tell you where most of the industry is. They also tell you how much room there is to stand out.

The companies building genuine trust right now share a few things in common:

They explain what they collect and why, in language that doesn't require a law degree. Privacy policies that run tens of thousands of words and use bundled consent models — where a consumer agrees to full data collection simply by activating an app — are exactly the kind of practice that ends up in regulatory investigations and news stories.

They give users real control. The opt-out process at most manufacturers is obscure by design. The brands turning that process into a customer experience are building loyalty in the process.

And they get ahead of the story rather than waiting to respond to it. When a breach happens, or when a regulator comes calling, the companies with an established track record of transparent data communication are in a fundamentally different position than those that don’t.

The Practical Question

If a journalist, a regulator or a prospective customer asked you today to explain clearly what data you collect, why you collect it and how it's protected, how would that conversation go?

For a lot of mobility technology companies, the honest answer is that it would be harder than it should be. Not because the practices are bad, but because the communication around them hasn't been a priority.

That's fixable. And given where regulation and consumer awareness are both headed, sooner is better.

Tailor virtual events to resonate with technical, consumer and logistics audiences and turn your product reveal into a scalable growth engine

Mobility is one of the most dynamic and interconnected industries in the world. The way companies launch products and gather audiences needs to reflect that.

Mobility is not a single industry. It is a convergence of several. The software platforms enabling ride-share and fleet management sit alongside the consumer brands designing connected accessories and in-cabin experiences. The infrastructure companies building EV charging networks share the same ecosystem as the logistics technology firms rethinking last-mile delivery. What they all have in common is the need to communicate clearly and compellingly to audiences who are paying close attention.

Virtual product launches and events have become a serious tool for mobility companies across all of these segments. Not as a substitute for human connection, but as a format that, when executed well, reaches further, moves faster and creates content that keeps working long after the event itself is over.

Mobility Launches Are Not One-Size Events

The breadth of the mobility industry means that launch needs vary considerably from one company to the next. A consumer brand introducing a new line of forged wheels designed for car enthusiasts is telling a very different story than a SaaS company rolling out a fleet intelligence platform for enterprise logistics operators. Both are mobility. Both need a launch strategy. But the audience, the tone, the format, and the success metrics look nothing alike.

This is where a lot of virtual launch efforts go sideways. Companies borrow a format that worked somewhere else without asking whether it fits their audience, their product, and the moment they are trying to create. A mobility tech company launching developer tools needs depth, credibility, and technical specificity. A consumer mobility brand needs authenticity, aspiration and a clear sense of lifestyle fit. Getting those distinctions right from the start is the difference between a launch that generates momentum and one that generates a recording people click out of.

What Strong Virtual Launches Have in Common

Across the different corners of mobility, the launches that work share a handful of qualities.

  • The Story Comes Before the Product
    Whether it is a new mobility app, a connected consumer device, or an enterprise software platform, audiences need context before they can absorb what the product does. What problem does it solve? What does it change? Why does it matter right now? Leading with those answers before getting into features or specifications gives the product something to land on. Without that foundation, even genuinely impressive products can feel like they are solving a problem no one knew they had.
  • Production That Earns Attention
    Virtual audiences are distracted by default. The bar for holding attention is higher online than it is in a room, and the format has to account for that. Strong production does not mean expensive production. It means deliberate choices: clean visual presentation, pacing that does not drag, sound that does not compete with the message and a structure that respects the audience’s time. For consumer mobility brands, that often means leaning into lifestyle imagery and emotional storytelling. For tech-forward mobility companies, it means clarity and credibility over spectacle.
  • Interactivity That Is Actually Useful
    The best virtual events build in participation that serves the audience, not just the presenter. For a B2B mobility tech launch, that might mean live Q&A with the engineering team, breakout sessions for different customer segments or a technical deep-dive track running alongside the main event. For a consumer-facing launch, it might mean real-time polls, social integration, or a moderated community conversation. The format should match what the audience actually wants to do, not what is easiest to set up on the production side.
  • Content Built for the Long Tail
    A virtual launch generates assets that a physical event cannot. The recording, the highlight clips, the product walkthroughs, the executive interviews. All of it can be repurposed across sales enablement, media outreach, social channels, and partner communications for weeks after the event. Planning that content strategy before production begins, not as an afterthought, is one of the simplest ways to extend the return on a launch investment.

Serving a Complex Stakeholder Landscape

One of the structural advantages of virtual events for mobility companies is the ability to reach multiple audiences simultaneously or in close sequence. A mobility tech platform might need to brief enterprise customers in North America, channel partners in Europe, and a developer community across both regions, all within the same launch window. A consumer mobility brand might be addressing retail buyers, automotive media and lifestyle influencers at the same time.

A single live stream rarely serves all of those groups well. What works better is a tiered event architecture where a core launch moment anchors the experience, and distinct content tracks or follow-on sessions are designed for specific audience segments. Each group gets what they actually need rather than sitting through content built for someone else.

Designing that architecture requires mapping the stakeholder landscape before a single slide is built. Who needs to be there, what do they need to hear and what do you want them to do afterward? Those questions should drive every content and format decision that follows.

The Tech Side of Mobility Launches

Technology companies operating in the mobility space face a particular communication challenge. Their products are often genuinely complex, and their audiences span a wide range of technical sophistication. A fleet management platform might be presented to a CTO who wants to understand API architecture and a VP of Operations who wants to understand route efficiency and cost savings. Both are in the room. Neither wants to sit through a presentation built for the other.

Virtual formats can solve this through sequencing and segmentation. A launch event might open with a high-level product story accessible to any business leader, then branch into a technical track for developers and integration teams and a business outcomes track for operations and finance stakeholders. Done well, this approach makes a complex product feel approachable without sacrificing depth for the people who need it.

Credibility is also currency in mobility tech. Live demonstrations, customer case studies presented by the customers themselves, and unscripted Q&A with product leaders all carry more weight than polished marketing copy. Building those elements into the launch architecture is worth the additional planning they require.

Consumer Mobility Brands and the Emotional Register

Consumer goods companies in the mobility space, whether they are making aftermarket accessories, personal transportation products, connected devices for commuters, or lifestyle gear built around movement, are selling something more than a product. They are selling a version of life.

Virtual launches for consumer mobility brands work best when they lead with aspiration and follow with information. Show the product in the context it was designed for. Let real users speak to what it changes for them. Create visual moments that are worth sharing. The product specifications matter, but they are not the reason someone becomes a customer. Feeling something is.

This is also where partnership and community integrations add real value. A consumer mobility brand launching a new product can amplify the event by involving travel influencers, outdoor communities, commuter advocacy groups or lifestyle media as co-presenters or early access participants. That kind of earned amplification reaches audiences that a brand-owned event alone rarely touches.

Spokesperson Readiness

Virtual formats are less forgiving than physical stages. There is no live audience energy to feed off, no room to recover from a stumble with a confident stride across the stage. On camera, preparation shows, and so does the absence of it.

Leaders and spokespeople presenting at a virtual launch need to be ready for the specific demands of the format: maintaining energy without a crowd, handling live Q&A without visual cues from the room and staying on message through unscripted moments. These are skills that benefit from deliberate preparation and training.

Virtual and Physical, Together

The most effective mobility launch strategies use virtual and physical formats for what each does best. A virtual launch creates broad awareness and reaches a global audience on day one. Physical experiences, whether regional demos, partner events, or customer pilot programs, convert that awareness into direct engagement with the product.

Designing those two layers to reinforce each other, with consistent messaging and a shared brand voice across both, is where the real strategic value lives. The virtual event sets the stage. What happens in person closes the distance.

Planning a Launch in the Mobility Space?

MBE Group works with mobility companies across technology, consumer goods and transportation to design and execute virtual and hybrid launch experiences. Reach out to talk through what your next product moment could look like.

Imagine stepping onto a stage or sitting down for an interview with confidence, knowing you have the presentation skills to engage your audience and convey your message effectively. This is where presentation and media coaching come into play, providing professionals with the tools to refine their communication techniques.

Enhancing clarity in your message is a primary focus of this kind of coaching. Whether you’re tackling complex concepts or delivering straightforward information, expressing ideas clearly and persuasively is crucial. Coaching can help you organize your content, making it easier for your audience to understand and retain the information you’re sharing.

Tips for Enhancing Clarity:

  • Structure Your Message: Begin with a strong opening, follow with well-organized points, and conclude with a memorable closing.
  • Use Simple Language: Avoid jargon or overly complex phrases. Instead, opt for straightforward language to make your message more accessible.
  • Incorporate Visuals: Use slides, charts, or videos to reinforce key points and keep your audience engaged.

Confidence is another major benefit. The way you present yourself — your presence, voice and body language — plays a significant role in how your message is received. Enhanced confidence means you’re prepared to handle unexpected questions during a live interview or presentation, maintaining your composure while leaving a positive impression.

Confidence-Boosting Tips:

  • Practice Regularly: Rehearse your presentation in front of colleagues or record yourself to identify areas for improvement.
  • Master Your Body Language: Maintain eye contact, use gestures naturally, and stand or sit with a posture that exudes confidence.
  • Manage Nerves: Deep breathing exercises and visualization techniques can help calm pre-presentation jitters.

Additionally, media and presentation coaching often tailors strategies to fit your specific industry needs. This might mean aligning your message with audience interests or developing engaging narratives to captivate media outlets. These personalized strategies ensure that your communication is effective, no matter the context.

Industry-Specific Communication Tips:

  • Know Your Audience: Research your audience ahead of time to tailor your message to their interests and level of understanding.
  • Craft a Strong Narrative: Develop a compelling story that highlights your unique value and relates to your audience’s experiences or needs.
  • Prepare for Media Interaction: Anticipate potential questions from journalists or audience members and prepare clear, concise answers.

Incorporating these skills into your professional toolkit can transform not just how you present information, but also how you connect with colleagues, clients, and wider audiences. Effective communication can foster trust, clarity, and engagement, key elements that drive successful interactions and lasting impressions.

Over the past year, there were noticeable dips in traffic across most websites, and at first glance, this raised understandable concerns. In many cases, the cause was not declining relevance or poor performance. It was AI.

With the rise of AI-powered search like Google’s AI Overviews, users are increasingly getting answers directly in search results without clicking through to a website. These zero-click interactions can make organic traffic appear to drop, even as content visibility increases. At the same time, Google rolled out broad changes last fall that affected reporting and performance metrics across the board.

Together, these shifts signal a change in how discovery works. This article focuses on what to do next, breaking down how to recognize AI-driven referral traffic, measure its impact and turn it into insight using GA4 or similar platforms.

How can you find AI-driven traffic in GA4?

HERE ARE THE STEPS:

  1. Sign in to your Google Analytics account
  2. Click on Reports > Acquisition > Traffic Acquisition   
  3. Click Add Filter + 
  4. Build the filter to only include Referral traffic 
  5. Select Session source / medium to view the traffic source 
  6. Use the search bar to filter by the name of an AI platform, such as ChatGPT. You can repeat this for platforms like Gemini, Perplexity, Copilot, or Claude to identify how many sessions each one has referred to your site. 
  7. From there, switch to the Landing Page view. You’ll usually notice that AI-driven traffic doesn’t start on the homepage, but lands traffic on interior pages rich with information like blog posts, articles, data-driven reports, videos, and technical how-tos tend to attract the most traffic. 
  8. As a final step, change the secondary dimension to Session source / medium and type a specific AI platform into the search again. This allows you to understand which pages AI traffic lands on and how each platform contributes to sessions, users and overall engagement across your site.

 

Why does AI referral traffic sometimes appear as Direct in GA4?

GA4 does not always receive full referral data from AI platforms, which causes GA4 to bucket the visit under Direct. This does not mean the traffic is unattributed or low quality. It means the attribution model is limited. There's no perfect straight line for how users learn about brands anymore. For example, maybe users search for brand comparisons in ChatGPT, and then they Google the company directly in Google Search, which gets listed as Direct traffic.

The key takeaway is that Direct traffic is no longer purely navigational. In many cases, it now includes AI-assisted discovery.

 

Use AI Visibility for Smarter Insights

AI platforms are becoming a new layer of discovery, not a replacement for search but an extension of it. Teams that understand how AI-driven clicks appear in GA4 can measure visibility more accurately and build content that performs across both human and machine-driven experiences.

We’ve said it before, and we’ll say it again. SEO and AIO work best together. This is not a choice between one or the other. The real impact comes from using both to improve visibility and discovery as search behavior evolves, especially in this time of rapid changes.

If you want help identifying AI referral traffic, strengthening your SEO foundation and/or building content strategies, MBE Group can help. We partner with teams to turn traffic patterns and data into actionable insights that support long-term growth. Contact us to get started.

 

  • Partnership has enabled MBE Group to beta-test and internally deploy one of the most robust AI platforms available
  • MBE Group to serve as Preferred Licensed Reseller of the Prompts.ai platform
  • MBE Group to provide subscription discounts, along with consultative and adoption support for new users of Prompts.ai through real-world use cases

TROY, MI – (December 23, 2025) – MBE Group, a full-service marketing agency focused on the global tech, transportation/mobility, and consumer goods industries, has partnered with Prompts.ai to bring to market the industry’s first no-code AI command center that unifies more than 40 leading large language models (LLMs) like ChatGPT-5, Grok, Claude, and Gemini into one secure, intuitive interface. Through this partnership, MBE Group retains full access to the platform’s capabilities to use in support of client programs, provides consultative and platform-adoption support for users, and becomes a preferred licensed reseller of the enterprise-ready Prompts.ai.

For the past year, MBE Group worked directly with the Prompts.ai team to help develop the platform through alpha- and beta-testing, troubleshooting, user-experience optimization, and tools development. Through this, the agency was able to deploy the full platform internally, upskill its team, and continuously identify ways to bring more value to projects and clients through expanded creativity, enhanced analytics, and increased efficiency.

"Every AI model is different and provides widely varying responses to the same prompt. With Prompts.ai, we can instantly compare outputs from more than 40 major AI platforms to help us broaden our scope of creativity and create even better concepts and results,” said Frank Buscemi, CEO of MBE Group. "We have been involved at the ground level for the launch of a number of new products and brands, and participating in the development of Prompts.ai since its inception may be our most exciting initiative yet. This partnership is about empowering and embracing AI implementation that can help automate everyday tasks and build technical skills.”

Through the reselling agreement, MBE Group is equipped to offer subscription discounts as well as ongoing, consultative and platform adoption support for new Prompts.ai users aimed at expanding their AI skillsets through prompt development, agent-building, and other training. The agreement also ensures MBE Group has access to, and provides clients with benefits from, one of the most robust AI platforms available.

Steven Simmons, founder of Prompts.AI, added: "We're excited to partner with MBE Group to bring a more effective, enterprise-grade AI technology to a wider audience. Prompts.ai simplifies AI adoption, letting professionals focus on what matters: solving problems faster, collaborating better, and staying ahead. With interoperable workflows and real-time cost controls, this program turns AI from a buzzword into a daily advantage, boosting profits and empowering everyone to contribute meaningfully."

Prompts.ai enables content creators across marketing, finance, healthcare, retail, manufacturing, and other industries to master prompt writing through drag-and-drop simplicity, creating interoperable workflows that fit seamlessly into existing tools and boost productivity.