Carma Case: D2C Sustainable Product Launch to Build a Scalable Brand
Industry
Services
Advertising, Brand Strategy, Digital Marketing, PR, Social Media, Web Design
A low-carbon consumer tech brand set out to introduce its first product to market, but first they needed a foundation. MBE Group partnered with the client to develop the strategy, digital infrastructure and marketing engine required to scale a new product line and build a long-term path for growth.
Highlight 1
Built a complete launch ecosystem:
From strategy to eCommerce to social advertising that positioned the client for long-term DTC growth.
Highlight 2
Successfully launched flagship product:
and generated online sales immediately.
Overview
The client specializes in injection-molded, low-carbon consumer tech products designed to reduce the environmental impact of mass production. Ahead of launching their first product, a sustainable phone case for iPhone, they needed strategic direction, an eCommerce website and a marketing program that could accelerate awareness and drive revenue from day one.
The Problem Fun Stuff:
Launching a New Product
They needed a full product launch strategy, including market research, positioning and a roadmap to guide execution
They required a mobile-first Shopify site capable of converting new visitors and supporting future product expansion
They needed a targeted advertising and social media framework to reach and engage consumers and compete in a crowded marketplace
As a new brand, they needed scalable ongoing support across content, social and customer service
The Strategy:
360º Project Management
We built a tightly integrated launch program designed to support immediate awareness and long-term growth:
Product Launch Strategy
Market research, audience definition, competitive positioning and a detailed timeline for rollouts and phased announcements
eCommerce Website Development
A mobile-first, optimized Shopify site built for direct-to-consumer performance and seamless user experience
Advertising & Social Media Execution
Paid social, content development, targeting, ad design and sustained channel management across major platforms
Ongoing Partnership
Continued support with product roadmap collaboration, content creation, social management and customer support ticket handling
Together, these efforts created a strong, reliable foundation for a brand entering the market for the first time.
The Results:
Successful Launch & On-Going Partnership
The client successfully launched its flagship product with a fully optimized digital presence and an active marketing engine behind it. With consistent collaboration, we continue to help them expand product offerings, strengthen customer trust and build long-term brand equity.
3, 2, 1:
You Ready to Launch?
Are you imagining launching your next product with a strategy built on audience insight, a frictionless eCommerce experience and a marketing program designed to scale with you? If you’re ready to bring a new idea to market or take an existing product further, we can help you build the momentum you need.
We invite you to check out our Packages for a sample launch project & pricing guide.
A Smarter Way to Launch Your Next Product
Successful product launches start with solid plans. This checklist is designed to guide you through each stage of a product launch. You may not need every tactic listed, so adapt it to fit your goals and needs.
