Trade shows

Trade Show Marketing: Create an Impact Without New Announcements
by Sam Lee|23 September 2025|Event management, Public relations, Trade shows
Not every trade show can be met with a big product launch but that doesn’t mean you can’t capture attention to generate leads or earn media coverage. As a full-service marketing and communications agency, MBE Group supports clients at shows...
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Why Hire A Marketing Agency?
by Sam Lee|07 November 2024|Automotive marketing, Digital marketing, Event management, Marketing communications, Public relations, Trade shows
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or other trade show, for example. Or maybe you need support for your internal team to generate content for...
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5 Keys to Communicating Globally
by gmoreno|15 July 2022|Marketing communications, Press, Public relations, Trade shows
This point was well taken, as many of our MBE Group clients are global entities targeting a global audience, or are part of the global supply chain. Several years ago, we handled a crisis firsthand, where a chemical production plant...
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Top Five Ways to Prepare for Trade Shows
by gmoreno|13 June 2022|Event management, Marketing communications, Trade shows
Shows and events are back. Here are five things you need to do to get the most value out of them. After more than two years, “real” trade shows, conferences and events are making a full return. Yes, many returned...
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Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
by gmoreno|31 August 2020|Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
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How to Get Your Message Out When Your Event is Cancelled
by gmoreno|05 March 2020|Automotive marketing, Crisis management, Event management, Marketing communications, Tips & Insights, Trade shows
During the last two weeks, we’ve seen major industry events on three continents postponed or cancelled due to concerns about the coronavirus (COVID-19), including the Geneva Motor Show, Auto China in Beijing, SXSW in Austin, Texas and the Game Developers...
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Your Brand Matters
by gmoreno|30 October 2018|Automotive marketing, Brand & identity, Tips & Insights, Trade shows
If you didn’t get to attend Frank’s lecture at AAPEXedu, you can still download the handout to ask yourself important questions about your brand positioning. The goal is to ensure that you know how to establish the foundation of your...
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Exhibitor Smartphone Must-Haves
by gmoreno|18 October 2018|Digital marketing, Event management, Marketing communications, Tips & Insights, Trade shows
Utilize these resources at your disposal to reduce stress around show time by working more efficiently. We’ve compiled a list of 6 digital tools to help maximize your trade show experience so you can focus on the business goals that...
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