6 Iconic Tone of Voice Examples Every Brand Can Learn From
Fine-tune your brand’s tone of voice with this guide. We’ll show you how to have consistent and powerful messaging that sticks in people’s heads.
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Why Hire A Marketing Agency?
||Automotive marketing, Digital marketing, Event management, Marketing communications, Public relations, Trade shows
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or other trade show, for example. Or maybe you need support for your internal team to generate content for...
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How to Migrate to GA4 From Google’s Universal Analytics
Google’s countdown has officially begun and there’s a lot of buzz surrounding Google’s Universal Analytics (UA) migrating to Google Analytics 4 (GA4). On July 1, 2023, Google will stop processing website data on UA. Anyone who would like to keep...
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Why Social Media Influencers Are So Impactful
||Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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The 5 Types of CTAs to Boost Your Website Conversion Rate
Create better-performing calls to action for your website with this guide to the five main types of CTAs that businesses of all types should be using.
continue readingCopywriting vs. Content Writing: What They Are and How to Leverage Each in Your Brand’s Marketing Efforts
Though similar, learn to elevate your brand’s marketing efforts by leveraging the individual strengths of copywriting vs. content writing.
continue readingHow To Use Content and CTAs To Boost Conversion and Reach Your Marketing Goals
Learn about the goal of organic traffic and how you can use content to increase conversions, not just sales. Plus, we’ll offer a few quick tips so you can optimize your CTAs.
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5 Keys to Communicating Globally
This point was well taken, as many of our MBE Group clients are global entities targeting a global audience, or are part of the global supply chain. Several years ago, we handled a crisis firsthand, where a chemical production plant...
continue reading4 Customer Retention Strategies To Build Undeniable Brand Loyalty
To build a brand experience your existing customers will rally around, keep these customer retention strategies in mind.
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Top Five Ways to Prepare for Trade Shows
Shows and events are back. Here are five things you need to do to get the most value out of them. After more than two years, “real” trade shows, conferences and events are making a full return. Yes, many returned...
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