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Selling to Off-Roaders: Why Knowing Your Audience Changes Everything
by Sam Lee|08 July 2025|Automotive marketing, Social media management
When some people think an off-road enthusiast, they may imagine a narrow persona: younger, male, hard-core, always upgrading. While that's certainly a segment, it's not the only segment and if you're only talking to this group, you're missing out. We’ve...
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Why Hire A Marketing Agency?
by Sam Lee|07 November 2024|Automotive marketing, Digital marketing, Event management, Marketing communications, Public relations, Trade shows
There are many reasons to hire a marketing agency. You might need their expertise for a specific event like CES, SEMA, or other trade show, for example. Or maybe you need support for your internal team to generate content for...
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Why Social Media Influencers Are So Impactful
by Sam Lee|23 February 2023|Automotive marketing, Digital marketing, Event management, Marketing communications, Social media management, Tips & Insights
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase...
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MBE Group Receives Automotive Communication Award for Best B2B Website, ADVICS
by gmoreno|01 December 2020|Automotive marketing, Awards, Creative and design, Press
This year, MBE Group received an Automotive Communications Award, presented by Women in Auto Care at the 2020 Virtual AAPEX (Automotive Aftermarket Product Expo) Experience. This prestigious award was given to client ADVICS for “Best B2B Website” and designed and...
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Launching Virtual Services to Help Automotive Manufacturers Reach Customers and Media
by gmoreno|31 August 2020|Automotive marketing, Creative and design, Digital marketing, Event management, Marketing communications, Press, Remote & virtual services, Trade shows
Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency focused in the automotive, mobility, trucking, tech and consumer goods industries, has launched a virtual services program, created as a way for automotive manufacturers to reach their audiences, via...
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PR, Crisis & Reputation Management: An Interview with Frank Buscemi
by gmoreno|16 July 2020|Automotive marketing, Crisis management, Marketing communications, Public relations, Social media management, Tips & Insights
2020 has been a year of challenges, change and for many brands and companies, a year of crisis management and survival. As the past six months have unfolded, we have all been faced with limitations and scenarios that we never...
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How to Get Your Message Out When Your Event is Cancelled
by gmoreno|05 March 2020|Automotive marketing, Crisis management, Event management, Marketing communications, Tips & Insights, Trade shows
During the last two weeks, we’ve seen major industry events on three continents postponed or cancelled due to concerns about the coronavirus (COVID-19), including the Geneva Motor Show, Auto China in Beijing, SXSW in Austin, Texas and the Game Developers...
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MBE Group Receives Three Automotive Communications Awards at AAPEX 2019
by gmoreno|18 November 2019|Automotive marketing, Awards, Brand & identity, Creative and design, Press
BLOOMFIELD HILLS, Mich. – Nov. 18, 2019 – Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, received three Automotive Communications Awards, presented by Women in Auto Care...
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Your Brand Matters
by gmoreno|30 October 2018|Automotive marketing, Brand & identity, Tips & Insights, Trade shows
If you didn’t get to attend Frank’s lecture at AAPEXedu, you can still download the handout to ask yourself important questions about your brand positioning. The goal is to ensure that you know how to establish the foundation of your...
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